#Bulk email service for purchased lists how to

When people visit their blog, Freshbooks presents them with a pop-up encouraging them to subscribe to their email list in order to get instant access to an eBook on business growth.īy entering their email address in the box, people are giving Freshbooks express permission to email them, and Freshbooks is able to build a large email list that complies with global anti-spam laws.

#Bulk email service for purchased lists how to

Express permission is granted when someone specifically gives you permission to send them email campaigns, potentially by entering their email address in a subscribe form on your website or entering their details into your in-store newsletter subscribe form.įreshbooks’ approach is a great example of how to get express permission to email people. If you don’t have implied permission to email a person, then you’ll need express permission. This could be because they are a current customer, donate to your charity, or are an active member of your website, club, or community. Implied permission describes those with whom you have an existing business relationship. The definition of permission varies between each country’s laws, but there are generally two types of permission: implied permission and express permission. Most country’s email marketing laws stipulate that people need to give you permission to email them in order for you to send them campaigns. Ensure you have permission to email the people on your list

The following is a simple list of things marketers like you can do to ensure your campaigns are compliant with all the laws across the globe.